Strategies for Success
Hardback
Publication Date: 28/07/2017
Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: who is your customer? market segments and groups how can you reach them effectively? the secrets of successful public relations new and traditional technologies; from direct mail to using the Internet to maximum advantage.Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.
- ISBN:
- 9781138432758
- 9781138432758
- Category:
- Sports & outdoor recreation
- Format:
- Hardback
- Publication Date:
- 28-07-2017
- Publisher:
- Taylor & Francis Ltd
- Country of origin:
- United Kingdom
- Dimensions (mm):
- 216x138mm
- Weight:
- 0.45kg
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Hospitality Sales and Promotion.
Share This Book: