Revenue is the oxygen of your business¿But do you really know what creates it, and how to keep it going? The answer goes far beyond generating leads and cranking up sales numbers.Packed with business insights, real-world anecdotes, and practical exercises, How Revenue Happens gives you a framework to achieve your vision of success. Author and HALO founder Rob Nicoletti takes you step by step to fix the 6 common pain points faced by every business (yes, even yours):¿ Step 1: Align your teams-and start breaking down the silos¿ Step 2: Plan your strategy-using a proven system that's been deployed at everything from startups to Fortune 500 companies¿ Step 3: Execute on a comprehensive roadmap-that's tailored specifically to your businessThis isn't about quick fixes or empty promises. You don't need an MBA, and you can leave the overpriced consultants behind. With How Revenue Happens-and just 100 minutes a week-you can break the cycle of feeling overwhelmed, overworked, and underperforming in your business.