Failure is such a crucial step to success. If you don't know how to fail, you'll never be successful.

Let’s get something straight, failure is not this big, bad monster. Failure is a crucial part of life and a precursor to that thing called success. In fact, there are so many great lessons failure teaches us that we can't afford not to fail. Which is why Ken's here to help. How to Fail Fantastically offers up 11 steps to failure (well, step 6 is a bit dodgy, and 8 is a tad lazy, mind you, step 4 is a doozy!), that reveal the true value of failure.

This book shows what society thinks failure looks like and what failure really looks like, by giving away some of Failures best kept secrets. Presented in a concise and succinct guide – no waffle, no-one's life story, just life's lessons, expressed in a way that every aspiring Creative can grasp.

It's here at last! A real guide on how to fail, by someone who truly knows his stuff. Ladies and gentlemen, get set to fail fantastically!