Do you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time?

In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation-whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends. Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You’ll build your own personalised plan to move people from 'no' to 'yes'-every time. Learn how to:

• Recognise and improve your persuasive strengths and weaknesses
• Build undeniable likeability and trust to compel people to action
• Arouse passion and enthusiasm for your ideas
• Win that next big pitch
• Persuade anyone, anywhere, anytime