This is not a weight loss program. Rather, it outlines a cognitive shift to help you succeed in your current or future diet and exercise regimen. Have you ever struggled with unwanted weight gain or sticking to a diet and exercise routine? Ph.D. economist J.B. Whitaker has experienced alternating life periods of extreme fitness and extreme weight gain. He journaled experiences from his daily life that reminded him he might be on the highway to heaviness. In the first section of this book, he shares many of those humorous anecdotes to let readers who struggle with weight know he can honestly relate. In the second section, Dr. Whitaker uses basic principles from economics and his own mental health journey to illuminate reasons people fail in their preferred diet and exercise system. He shares four mantras you can adopt to overcome barriers to weight loss and be successful at any diet and exercise journey you wish to undertake.