The three business ventures featured in the book shows the steps one family took to develop each business. It shows how they achieved success while tackling and overcoming some challenges that arose from time to time. The first venture, a video rental store was started in the late 1980s at the height of the movie rental industry. It shows how the family meticulously implemented complimentary activities to bolster their success in a highly competitive industry.The second venture, a Caribbean gourmet deli restaurant, showcases the family's awareness in catering to and satisfying their customers while enhancing the business by extending their menu beyond Caribbean dishes. The third venture deals with some of the complexities they encounter in the landlord tenant relations.