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Humanistic Marketing

Humanistic Marketing

by R. Varey and M. Pirson
Hardback
Publication Date: 19/11/2013
  $169.73
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Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
ISBN:
9781137353283
9781137353283
Category:
Sales & marketing
Format:
Hardback
Publication Date:
19-11-2013
Language:
English
Publisher:
Palgrave Macmillan
Country of origin:
United Kingdom
Pages:
284
Dimensions (mm):
216x140x16mm
Weight:
4.83kg

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