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Humanistic Marketing

Humanistic Marketing

by R. Varey and M. Pirson
Paperback
Publication Date: 20/11/2013
  $181.29
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Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
ISBN:
9781349469642
9781349469642
Category:
Business strategy
Format:
Paperback
Publication Date:
20-11-2013
Publisher:
Palgrave Macmillan
Country of origin:
United Kingdom
Pages:
284
Dimensions (mm):
216x140x16mm
Weight:
3.84kg

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