Free Shipping on Order Over $90
AfterPay Available
Insanely Simple

Insanely Simple

The Obsession That Drives Apple's Success

by Ken Segall
Paperback
Publication Date: 26/06/2013
27%
OFF
RRP  $24.99 $18.25
To Steve Jobs, Simplicity was a religion. It was also a weapon. He proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create campaigns such as 'Think Different'. By naming the iMac, he laid the foundation for waves of i-products to come. Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn the ten elements of Simplicity that have driven Apple's success - which you can use in everything you do. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains.' Steve Jobs
ISBN:
9780670921195
9780670921195
Category:
Information technology industries
Format:
Paperback
Publication Date:
26-06-2013
Language:
English
Publisher:
Penguin Books Ltd
Country of origin:
United Kingdom
Pages:
256
Dimensions (mm):
198x129x16mm
Weight:
0.18kg
Ken Segall

Ken Segall is the author of the New York Times Bestseller Insanely Simple. Working with Steve Jobs as ad agency creative director for twelve years spanning NeXT and Apple, he led the team behind Apple's legendary Think different campaign, and set Apple down the i-way by naming the iMac.

Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity.

This item is In Stock in our Sydney warehouse and typically sent from our warehouse within 2-3 working days.

Once sent we will send you a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro  2 working days

NSW Metro  2 working days

NSW Rural  2 - 3 working days

NSW Remote  2 - 5 working days

NT Metro  3 - 6 working days

NT Remote  4 - 10 working days

QLD Metro  2 - 4 working days

QLD Rural  2 - 5 working days

QLD Remote  2 - 7 working days

SA Metro  2 - 5 working days

SA Rural  3 - 6 working days

SA Remote  3 - 7 working days

TAS Metro  3 - 6 working days

TAS Rural  3 - 6 working days

VIC Metro  2 - 3 working days

VIC Rural  2 - 4 working days

VIC Remote  2 - 5 working days

WA Metro  3 - 6 working days

WA Rural  4 - 8 working days

WA Remote  4 - 12 working days

 

Express Post is available if ALL items in your Shopping Cart are listed as 'In Stock'.

Customer Reviews

Be the first to review Insanely Simple.