Written by a social media marketing expert, and with 125 bite-sized entries, this is a practical guide about using Instagram to build business, brands and online communities.

Essential for anyone wanting to take Instagram seriously. Alex Wood, Forbes Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively?

Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficientmethod for expanding your venture. Jodie takes you through the most important aspects of running a professional account - strategy, content, community, growth - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.

• Learn the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. 
• Create a personalised Instagram strategy, whatever your business is. 
• Apply insight from interviews with successful users (from Ben & Jerrys and Papier, to freelancers and community groups) and Jodies own experience working with international brands, celebrities and small businesses. 
• Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy.

Whether you're a complete novice, short on time or want to improve your engagement - Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.