This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?
- ISBN:
- 9780333641965
- 9780333641965
-
Category:
- International business
- Format:
- Hardback
- Publication Date:
-
03-04-1996
- Publisher:
- Palgrave Macmillan
- Country of origin:
- United Kingdom
- Pages:
- 266
- Dimensions (mm):
- 235x155x25mm
- Weight:
- 0.59kg
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