International Business

International Business

by Sonal Minocha and Stuart Wall

Paperback / softback Publication Date: 20/04/2015

  $112.95
We live in a global economy in which over one quarter of the world's recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.



This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.
ISBN:
9781292016689
9781292016689
Category:
International business
Format:
Paperback / softback
Publication Date:
20-04-2015
Publisher:
Pearson Education Limited
Country of origin:
United Kingdom
Edition:
4th Edition
Pages:
416
Dimensions (mm):
244x191x15mm
Weight:
0.69kg

Click 'Notify Me' to get an email alert when this item becomes available

Customer Reviews

Be the first to review International Business.