International Marketing in the Network Economy

International Marketing in the Network Economy

A Knowledge-Based Approach

by Florian Kohlbacher

Hardback Publication Date: 23/10/2007

  $149.00
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
ISBN:
9780230515703
9780230515703
Category:
Sales & marketing management
Format:
Hardback
Publication Date:
23-10-2007
Language:
English
Publisher:
Palgrave Macmillan
Country of origin:
United Kingdom
Pages:
254
Dimensions (mm):
216x140x17mm
Weight:
0.47kg

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