This book is a practical and unique investment resource designed to guide investors towards successful investing in the financial markets. It provides a selection of time-tested investment strategies to help investors enhance returns. Factor investing is positioned between active management and passive investing to combine their advantages. The book provides comprehensive coverage of common style factors such as quality and momentum in response to the rising investor interest in factor strategies. It presents a detailed description of the multifactor approach regarding its principle, investment merits and construction methods. The book also covers sustainable investing as it continues to rise in prominence across the investment sector. It employs an abundance of financial data, real cases and practical examples to help the audience understand different investment strategies in an interesting and informative way. The book is primarily written for private investors and investment practitioners such as equity analysts and investment advisors. It is also suitable for university students who are interested in learning practical investment strategies and traditional asset classes.