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ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

by George Belch and Michael Belch
Paperback
Publication Date: 31/03/2020
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Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples
-Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout
-Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
-New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library
ISBN:
9781260570991
9781260570991
Category:
Advertising
Format:
Paperback
Publication Date:
31-03-2020
Publisher:
McGraw-Hill Education
Country of origin:
United States
Edition:
12th Edition
Pages:
848
Dimensions (mm):
274x216x36mm
Weight:
1.47kg

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