The works in this catalogue, which include such well-known groups as Jokes and Car Hoods, illustrate the extraordinary variety of techniques and media Richard Prince uses to grapple with American myths in commercials and everyday culture.The strategies underlying the work, such as the serialisation, the sequencing and the repetition of constant and variable elements, is elaborated on by the American author Paul Black.While Kerstin Stakemeier examines the economic and political context of Prince's work in her contribution by means of selected examples, Yilmaz Dziewior explains the concept of the exhibition in Bregenz in 2014. The artist himself also has his say in the catalogue with an essay in which he formulates his artistic thinking in a most informative way.Large-format illustrations of early works and in particular the new pieces realised for Bregenz, as well as a carefully compiled biography and bibliography, offer a comprehensive insight into the American artist's work, which has influenced contemporary art for decades.English and German text.