This book goes beyond Baudrillard's writings on consumer objects, the Gulf War and America, to identify the fundamental logic that underpins his writings. It does this through a series of close readings of his main texts, paying particular attention to the form and internal coherence of his arguments. The book is written for all those who want a general introduction to Baudrillard's work, and will also appeal to those readers who are interested in social theory, but who have not yet taken Baudrillard seriously.