This book explores that world through a remarkable poster whose words and image have influenced millions of people across the world. Well researched and thorough presentations of new and interesting facts about the 'Kitchener' poster,the book goes on to explore why this poster, among hundreds of others, has survived as such a cultural and design icon.Evidence is provided to prove that the poster was indeed seen across the UK, debunking the ideas of previous work who have questioned the very existence of the poster.One hundred years from Lord Kitchener's death aboard HMS Hampshire on 5th June 1916, the book shows how the great man is remembered from the image on the poster rather than from what he really looked like and how, like Chinese whispers, facts change over the years.Published 100 years after Lord Kitchener's death.Foreword by Lady Kenya Tatton Brown (Great niece of Lord Kitchener)Edited by respected First World War historian Prof Peter Doyle