India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
- ISBN:
- 9783319835099
- 9783319835099
-
Category:
- Business innovation
- Format:
- Paperback
- Publication Date:
-
04-07-2018
- Publisher:
- Springer International Publishing AG
- Country of origin:
- Switzerland
- Pages:
- 254
- Dimensions (mm):
- 235x155x14mm
- Weight:
- 0.45kg
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