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Lead Markets in Age-Based Innovations

Lead Markets in Age-Based Innovations

Demographic Change and Internationally Successful Innovations

by Nils Levsen
Paperback
Publication Date: 19/03/2015
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Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
ISBN:
9783658088149
9783658088149
Category:
Management & management techniques
Format:
Paperback
Publication Date:
19-03-2015
Language:
English
Publisher:
Springer Gabler. in Springer Fachmedien Wiesbaden GmbH
Country of origin:
Germany
Dimensions (mm):
210x148mm
Weight:
4.65kg

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