Everyone has customers. And in today's highly competitive world, we all want more customer loyalty.

The struggle is how do we get it. Loyalty is built one great experience at a time. The difference between a good and a great experience often comes down to how our customers feel based on their interactions with us.

Fierce Loyalty goes beyond the latest rewards program or cutting-edge technology. This book gets to the heart of the challenge many of us face: How do we consistently behave so people feel their experience with us was among the best they've ever had Filled with real-life examples and practical tools, Fierce Loyalty helps you embed the three core loyalty principles-empathy, responsibility, and generosity-into every interaction so you can crack the code to your customers' devotion.