Content marketing and bloggingSocial media marketingWeb analyticsSearch Engine Optimization (SEO)E-mail marketingOnline Public Relations
Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:
Clear definitions of key terms and conceptsTactics and and strategies for effective online marketingTips for executing the tactics in the bookPractical advice for preventing errorsCaution signs to avoid common and uncommon mistakesExamples of successful online marketing tacticsSpecific planning procedures, tactics, and hands-on techniques
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