Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
Discusses ways to maximize the use of social media and traditional media throughout the process
Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
- ISBN:
- 9781444336290
- 9781444336290
-
Category:
- Management & management techniques
- Format:
- Hardback
- Publication Date:
-
26-08-2011
- Language:
- English
- Publisher:
- John Wiley and Sons Ltd
- Country of origin:
- United Kingdom
- Pages:
- 196
- Dimensions (mm):
- 239x163x18mm
- Weight:
- 0.44kg
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