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Managing Corporate Social Responsibility

Managing Corporate Social Responsibility

A Communication Approach

by W. Timothy Coombs and Sherry J. Holladay
Hardback
Publication Date: 26/08/2011

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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.



Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
Discusses ways to maximize the use of social media and traditional media throughout the process
Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
ISBN:
9781444336290
9781444336290
Category:
Management & management techniques
Format:
Hardback
Publication Date:
26-08-2011
Language:
English
Publisher:
John Wiley and Sons Ltd
Country of origin:
United Kingdom
Pages:
196
Dimensions (mm):
239x163x18mm
Weight:
0.44kg

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