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Managing Intellectual Property in the Advertising Industry - Creative Industries - Booklet no. 5

Managing Intellectual Property in the Advertising Industry - Creative Industries - Booklet no. 5

Paperback
Publication Date: 03/06/2015
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This publication provides stakeholders and other interested parties in the advertising industry with an insight on how value is generated in the advertising industry and which intellectual property rights can be used to protect different advertising products. It discusses the management of intellectual property in the industry and introduces methodologies that can be used to value intellectual property assets in advertising.
ISBN:
9789280519518
9789280519518
Category:
Copyright law
Format:
Paperback
Publication Date:
03-06-2015
Publisher:
World Intellectual Property Organization
Country of origin:
United States
Pages:
120
Dimensions (mm):
297x210x6mm
Weight:
0.31kg

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