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Managing Media Firms and Industries

Managing Media Firms and Industries

What's So Special about Media Management?

by Charles Brown and Gregory Ferrell Lowe
Hardback
Publication Date: 31/05/2015
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This volumeprovidesrich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries."
ISBN:
9783319085142
9783319085142
Category:
Organizational theory & behaviour
Format:
Hardback
Publication Date:
31-05-2015
Language:
English
Publisher:
Springer
Country of origin:
United States
Dimensions (mm):
235x155mm
Weight:
7.1kg

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