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Managing Strategic Design

Managing Strategic Design

by Busayawan Lam and Ray Holland
Paperback
Publication Date: 20/11/2014
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RRP  $70.95 $42.25
This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. Throughout the book's tripartite structure - comprising an introduction to the topic, followed by sections on how strategic design can be used to support key businesses functions and how it can be used to push organisations forward - a strong link is made between design and marketing and the delivery of design-led branding.
This textbook is essential for upper level undergraduate and postgraduate students studying design management on art and design degrees. It also caters for practitioners and specialist elective modules offered on business and management, and marketing and entrepreneurship courses in Business Schools.
ISBN:
9781137325945
9781137325945
Category:
Business innovation
Format:
Paperback
Publication Date:
20-11-2014
Language:
English
Publisher:
Palgrave Macmillan Limited
Country of origin:
United Kingdom
Dimensions (mm):
236x158x19mm
Weight:
0.54kg

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