Summaries of Facebook, Twitter, Youtube, and 10 other social media networks with advice on how they can fit typical library goals, citing specific examples from several different libraries
Six key steps to take you from startup through an ongoing feedback loop
Ways to use social media to extend traditional services such as answering questions, conversing with customers, promoting events, and performing outreach
Tips for creating content that's engaging and in tune with the channel
Details of major platforms' built-in analytics and the metrics to watch
A model for creating teams to effectively divide the workload
Share This Book: