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Marketing

Marketing

Real People Real Choices

by Elnora Stuart, Greg Marshall,  Michael Solomon and others
Paperback
Publication Date: 05/09/2013
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Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.  
ISBN:
9781442561526
9781442561526
Category:
Sales & marketing
Format:
Paperback
Publication Date:
05-09-2013
Language:
English
Publisher:
Pearson Education Australia
Country of origin:
Australia
Edition:
3rd Edition
Michael Solomon

Michael Solomon is the cofounder of 10x Management, the world's first tech talent agency. 10x matches top contract technology experts, designers, and brand innovators with companies ranging from startups to the Fortune 500. Customers include American Express, HSBC, Google, Verizon, Yelp, and more.

He is a recognized expert on the freelance economy and its growing impact on business and has appeared on numerous media outlets and at conferences, including CNBC, BBC, Bloomberg TV, NYU, and SXSW. Solomon also leads, with his longtime business partner Rishon Blumberg, the first-of-its-kind compensation negotiation service catering to senior tech talent, called 10x Ascend.

Ascend's mission is to help senior tech talent obtain the best compensation packages possible. The two also oversee the respected talent management and entertainment consulting company Brick Wall Management, whose clients include multiplatinum and Grammy award-winning recording artists, songwriters, top record producers, and filmmakers.

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