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Marketing Literature and Posthumous Legacies

Marketing Literature and Posthumous Legacies

The Symbolic Capital of Leonid Andreev and Vladimir Nabokov

by Frederick H. White and Yuri Leving
Hardback
Publication Date: 12/09/2013
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Literature is not only about aesthetics, but also almost equally about economics. The successful marketing of an author and his literary works is more dependent on the activities of cultural merchants than on the particular words and phrases found in the author's prose. Marketing Literature and Posthumous Legacies focuses on the creation of symbolic capital for the literary legacies of Leonid Andreev and Vladimir Nabokov that was eventually exchanged by cultural merchants for financial and ideological profit. Yuri Leving and Frederick H. White discuss the ways in which certain cultural merchants created symbolic meaning for these two authors through a process of collusion, consecration, and the marketing of tangible and intangible products that lead to some sort of transaction. The promotion and maintenance of posthumous legacies involves an intricate network of personal interests that drive the preservation of literary reputations.
ISBN:
9780739182604
9780739182604
Category:
Literary studies: general
Format:
Hardback
Publication Date:
12-09-2013
Language:
English
Publisher:
Lexington Books
Country of origin:
United States
Pages:
294
Dimensions (mm):
236x157x25mm
Weight:
0.58kg

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