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Marketing Research

Marketing Research

by Roger GatesCarl McDaniel and Carl McDaniel
Paperback
Publication Date: 28/12/2017

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$211.95
In Marketing Research, 11th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.
ISBN:
9781119392019
9781119392019
Category:
Business & management
Format:
Paperback
Publication Date:
28-12-2017
Language:
English
Publisher:
John\Wiley#& Sons, Incorporated
Country of origin:
United States
Edition:
11th Edition
Dimensions (mm):
248.9x200.7x25.4mm
Weight:
1.07kg

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