Loose-leaf
Publication Date: 22/08/2013
An accessible text offering a relevant approach to understanding and practicing marketing research The second Canadian edition of Marketing Research Essentials is co-authored by marketing researchers, offering students an inside look into the field. Marketing majors who our required to take a Marketing Research course can benefit from an understanding of what is successful and what isn't. In a concise manner, the text presents real data by the people who have conducted the real research. The book covers data analysis in both Excel and SPSS.
- ISBN:
- 9781118823002
- 9781118823002
- Category:
- Business & management
- Format:
- Loose-leaf
- Publication Date:
- 22-08-2013
- Language:
- English
- Publisher:
- John\Wiley#& Sons Canada, Limited
- Country of origin:
- Canada
- Edition:
- 2nd Edition
- Dimensions (mm):
- 276.9x215.9x20.3mm
- Weight:
- 1.11kg
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