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Marketing Research

Marketing Research

by Roger GatesCarl McDaniel and Carl McDaniel
Loose-leaf
Publication Date: 22/10/2014

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$173.95

In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.


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ISBN:
9781119044949
9781119044949
Category:
Business & management
Format:
Loose-leaf
Publication Date:
22-10-2014
Language:
English
Publisher:
John\Wiley#& Sons, Incorporated
Country of origin:
United States
Edition:
10th Edition
Dimensions (mm):
248.9x198.1x20.3mm
Weight:
1.02kg

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