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Marketing Your Small Business For Dummies

Marketing Your Small Business For Dummies

by Carolyn Tate

Paperback / softback Publication Date: 16/04/2010

RRP  $39.95 $31.50
Created especially for the Australian customer!

Attract customers and ensure the ongoing success of your
small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance
business, this book gives you straightforward strategies to find
more prospects, build your customer base and secure market share.
Small-business guru Carolyn Tate empowers you to apply hundreds of
high-impact and creative ways to market your business without
breaking the bank.

Know your target market ? identify your ideal
customers, and what, how and why they buy

Develop business and marketing plans ? learn how
to create them and why they're so important

Build effective databases ? develop a database
that creates business for you, without the headaches

Solidify your branding ? create a unique brand and
keep it fresh and exciting

Understand the power of advertising ? assess if
it's right for your business and how to pick the right

Master publicity ? get your business in the media
with the right message

Implement relationship marketing ? develop and
maintain networks to create new opportunities

Embrace websites and online marketing ? build a
website that drives customers to you, and use online tools and
search engines to generate business
Sales & marketing
Paperback / softback
Publication Date:
John Wiley & Sons Australia Ltd
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