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Marketing Your Small Business For Dummies

Marketing Your Small Business For Dummies

by Carolyn Tate
Publication Date: 16/04/2010
RRP  $39.95 $35.75
Created especially for the Australian customer!

Attract customers and ensure the ongoing success of your
small business with this no-nonsense guide

Whether you own a bakery or a boutique, a plumbing or a finance
business, this book gives you straightforward strategies to find
more prospects, build your customer base and secure market share.
Small-business guru Carolyn Tate empowers you to apply hundreds of
high-impact and creative ways to market your business without
breaking the bank.

Know your target market ? identify your ideal
customers, and what, how and why they buy

Develop business and marketing plans ? learn how
to create them and why they're so important

Build effective databases ? develop a database
that creates business for you, without the headaches

Solidify your branding ? create a unique brand and
keep it fresh and exciting

Understand the power of advertising ? assess if
it's right for your business and how to pick the right

Master publicity ? get your business in the media
with the right message

Implement relationship marketing ? develop and
maintain networks to create new opportunities

Embrace websites and online marketing ? build a
website that drives customers to you, and use online tools and
search engines to generate business
Sales & marketing
Publication Date:
John Wiley & Sons Australia Ltd
Country of origin:
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This title is in stock with our Australian supplier and arrives at our Sydney warehouse within 15 working days of you placing an order.

Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro  2 working days

NSW Metro  2 working days

NSW Rural  2 - 3 working days

NSW Remote  2 - 5 working days

NT Metro  3 - 6 working days

NT Remote  4 - 10 working days

QLD Metro  2 - 4 working days

QLD Rural  2 - 5 working days

QLD Remote  2 - 7 working days

SA Metro  2 - 5 working days

SA Rural  3 - 6 working days

SA Remote  3 - 7 working days

TAS Metro  3 - 6 working days

TAS Rural  3 - 6 working days

VIC Metro  2 - 3 working days

VIC Rural  2 - 4 working days

VIC Remote  2 - 5 working days

WA Metro  3 - 6 working days

WA Rural  4 - 8 working days

WA Remote  4 - 12 working days

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