Max Factor

Max Factor

The Man Who Changed the Faces of the World

by Fred E. Basten

Paperback / softback Publication Date: 15/04/2012

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Nice women never wore makeup. Even the word was taboo in polite society-until Max Factor entered the scene. Born in Poland in 1877, Factor worked as a beautician for the Russian royal family, the Romanovs. In 1904, he fled to America, where he opened a cosmetics store in Los Angeles. Creating makeup originally for silent films, then the talkies, and, ultimately, color motion pictures, Factor designed looks for Katharine Hepburn, Rita Hayworth, Bette Davis, and countless other beauties of the day. Soon women everywhere wanted to look like their favorite glamorous stars, and Factor was there to help, bringing his innovative cosmetics to the general public. He revolutionized the world of beauty by producing many firsts: false eyelashes, lip gloss, foundation, eye shadow, the eyebrow pencil, concealer, wand-applicator mascara, and water-resistant makeup. A true innovator, he also introduced the concept of color harmony and the celebrity-endorsed cosmetics advertising that forms the glamorous backbone of the modern industry.

Max Factor was the father of modern makeup. This is his extraordinary story.
ISBN:
9781611451351
9781611451351
Category:
Fashion & beauty industries
Format:
Paperback / softback
Publication Date:
15-04-2012
Language:
English
Publisher:
Skyhorse Publishing
Country of origin:
United States
Pages:
184
Dimensions (mm):
229x152x152mm
Weight:
0.29kg

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