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MBA Marketing

MBA Marketing

by Malcolm McDonald and Ailsa Kolsaker
Paperback
Publication Date: 11/12/2013
RRP  $109.95 $105.75
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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
ISBN:
9781137300294
9781137300294
Category:
Sales & marketing
Format:
Paperback
Publication Date:
11-12-2013
Language:
English
Publisher:
Macmillan Education UK
Country of origin:
United Kingdom
Pages:
544
Dimensions (mm):
234x156x28mm
Weight:
0.82kg

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