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Media Business Models

Media Business Models

Breaking the Traditional Value Chain

by Klaus Zilles and Joan. Cuenca
Paperback
Publication Date: 05/06/2016

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This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.
ISBN:
9781433131783
9781433131783
Category:
Economics
Format:
Paperback
Publication Date:
05-06-2016
Language:
English
Publisher:
Peter\Lang#AG International Academic Publishers
Country of origin:
Switzerland
Dimensions (mm):
228.6x152.4x12.7mm
Weight:
0.38kg

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