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Neuromarketing For Dummies

Neuromarketing For Dummies

by Peter SteidlAndrew P. Pohlmann and Stephen J. Genco
Paperback
Publication Date: 26/11/2013
RRP  $33.95 $31.50
Learn how to use neuromarketing and understand the science
behind it


Neuromarketing is a controversial new field where
researchers study consumers' brain responses to
advertising and media. Neuromarketing and the brain sciences
behind it provide new ways to look at the age-old
question: why do consumers buy? Neuromarketing
For Dummies goes beyond the hype to explain the
latest findings in this growing and often
misunderstood field, and shows business owners and
marketers how neuromarketing really works and how they
can use it to their advantage. You'll get a firm grasp on
neuromarketing theory and how it is impacting research
in advertising, in-store and online shopping,
product and package design, and much more. Topics
include:





How neuromarketing works

Insights from the latest neuromarketing research

How to apply neuromarketing strategies to any level of
advertising or marketing, on any budget

Practical techniques to help your customers develop bonds with
your products and services

The ethics of neuromarketing



Neuromarketing for Dummies demystifies the topic for
business owners, students, and marketers and offers practical ways
it can be incorporated into your existing marketing plans.
ISBN:
9781118518588
9781118518588
Category:
Business & management
Format:
Paperback
Publication Date:
26-11-2013
Language:
English
Publisher:
John Wiley & Sons Inc
Country of origin:
United States
Pages:
384
Dimensions (mm):
233x191x23mm
Weight:
0.75kg

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