Free Shipping on Order Over $60
AfterPay Available
New Perspectives in Marketing by Word-Of-Mouth

New Perspectives in Marketing by Word-Of-Mouth

by Emerald Group Publishing Limited
Paperback
Publication Date: 06/11/2015
11%
OFF
RRP  $98.63 $88.75
or 4 easy payments of $22.19 with
afterpay
This item qualifies for FREE delivery
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.
ISBN:
9781785608193
9781785608193
Category:
Advertising
Format:
Paperback
Publication Date:
06-11-2015
Language:
English
Publisher:
Emerald Publishing Limited
Country of origin:
United Kingdom
Dimensions (mm):
240x165x11mm

This title is in stock with our UK supplier and is sent from our Sydney warehouse within 15 working days of you placing an order.  

Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro  2 working days

NSW Metro  2 working days

NSW Rural  2 - 3 working days

NSW Remote  2 - 5 working days

NT Metro  3 - 6 working days

NT Remote  4 - 10 working days

QLD Metro  2 - 4 working days

QLD Rural  2 - 5 working days

QLD Remote  2 - 7 working days

SA Metro  2 - 5 working days

SA Rural  3 - 6 working days

SA Remote  3 - 7 working days

TAS Metro  3 - 6 working days

TAS Rural  3 - 6 working days

VIC Metro  2 - 3 working days

VIC Rural  2 - 4 working days

VIC Remote  2 - 5 working days

WA Metro  3 - 6 working days

WA Rural  4 - 8 working days

WA Remote  4 - 12 working days

You can find this item in:

Customer Reviews

Be the first to review New Perspectives in Marketing by Word-Of-Mouth.