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New Perspectives in Marketing by Word-Of-Mouth

New Perspectives in Marketing by Word-Of-Mouth

by Emerald Group Publishing Limited
Paperback
Publication Date: 06/11/2015

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New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media
ISBN:
9781785608193
9781785608193
Category:
Advertising
Format:
Paperback
Publication Date:
06-11-2015
Language:
English
Publisher:
Emerald Publishing Limited
Country of origin:
United Kingdom
Dimensions (mm):
240x165x11mm

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