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Nicely Said

Nicely Said

Writing for the Web with Style and Purpose

by Nicole Fenton and Kate Lee
Paperback
Publication Date: 04/06/2014
RRP  $37.95 $36.90
Nicely Said: Writing for the Web with Style and Purpose is a practical guide to writing for digital products and websites. This book will help students develop clear digital communications and improve them over time.



This book answers questions like:






How do we get people to care about our products?
What's the business value of empathetic communications?
Why do we need to worry about voice, tone, and wording?
How can we create better web content as our audiences grow?




The book walks students through making a framework for great communications-with stories, recipes, and brief examples to learn from. When they finish this book, they'll see their content in a more meaningful light. They'll understand how to manage a communication process, find their company's brand voice, and adjust their tone for different situations. They'll know how to build trust with customers and show empathy in their writing.
ISBN:
9780321988195
9780321988195
Category:
Web graphics & design
Format:
Paperback
Publication Date:
04-06-2014
Language:
English
Publisher:
Pearson Education (US)
Country of origin:
United States
Pages:
192
Dimensions (mm):
229x181x11mm
Weight:
0.36kg

This title is in stock with our Australian supplier and arrives at our Sydney warehouse within 7-10 working days of you placing an order.

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