ALL NEW 10th EDITION OF THE WSJ BESTSELLER!

FEATURING 10 BOLD NEW TREND PREDICTIONS

WINNER OF 9 INTERNATIONAL BOOK AWARDS

Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featured ten bold new megatrend predictions that will shape our world in the coming decade.

What if you could predict the trends that will change your business?

For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live.

How might the evolution of gender fluid toys change our culture? What can the popularity of handmade umbrellas and board games teach us about the future of business? Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity?

You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one.

• Winner: Eric Hoffer Business Book of the Year  
• Winner: Axiom Award Silver Medal (Business Theory)  
• Winner: INDIE Gold Medal (Business Business Book)  
• Finalist: Leonard L. Berry Marketing Book Award 
• Winner: IPPY Silver Medal (Best Business Book) 
• Finalist: International Book Award (Best Business Book) 
•  Official Selection: Gary’s Book Club at CES