**Winner of the 2017 Nobel Prize in Economics**
"Nudge" is about choices - how we make them and how we can make better ones.
Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make - including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions.
Citing decades of cutting-edge behavioral science research, they demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom of choice.
Straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.
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