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Nutzenorientiertes Pricing Von Messeleistungen

Nutzenorientiertes Pricing Von Messeleistungen

by Anna Holzner

Paperback / softback Publication Date: 25/04/2006

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Anna Holzner entwickelt einen nutzenorientierten Preissetzungsansatz fur Messeleistungen, die den Ausstellern von Messegesellschaften angeboten werden. Im Rahmen einer empirischen Untersuchung fur die photokina, eine Messeveranstaltung der Koelnmesse, konnten aussagekraftige Untersuchungsergebnisse gewonnen werden, die das
Potenzial des Ansatzes verdeutlichen.
ISBN:
9783835002609
9783835002609
Category:
Sales & marketing
Format:
Paperback / softback
Publication Date:
25-04-2006
Language:
German
Publisher:
Deutscher Universitatsverlag
Country of origin:
Germany
Pages:
247
Dimensions (mm):
210x148x14mm
Weight:
0.33kg

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