As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats.
Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC's coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects.
Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.
Our US supplier has this title on order. You can place a backorder for this title now and we will ship it to you when it becomes available.
While we are unable to provide a delivery estimate, most backorders will be delivered within 120 days. If we are informed by our supplier that the title is no longer available during this time, we will cancel and refund you for this item. Likewise, if no delivery estimate has been provided within 120 days, we will contact our supplier for an update. If there is still no delivery estimate we will then cancel the item and provided you with a refund.
If we are able to secure you a copy of the title, our supplier will send it to our Sydney warehouse. Once received we make sure it is in perfect condition and then despatch it to you via the Australia Post eParcel service, which includes online tracking. You will receive a shipping notice from us when this occurs.