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On Message

On Message

Communicating the Campaign

by Margaret ScammellJohn Curtice Holli A. Semetko and others
Hardback
Publication Date: 26/05/1999

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$297.00
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.
ISBN:
9780761960737
9780761960737
Category:
Political science & theory
Format:
Hardback
Publication Date:
26-05-1999
Language:
English
Publisher:
SAGE Publications Inc
Country of origin:
United States
Pages:
224
Dimensions (mm):
234x156x18mm
Weight:
0.49kg

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