Why has your video shop been replaced with Netflix?
Why is your holiday now booked via Airbnb?
Why is your taxi driver from Uber? And why is there no Pepsi in cyberspace?
We are all under the influence of Online Gravity, the powerful force driving the digital economy. Online Gravity forms huge planet-like companies that eat up or blitz their competition, and it’s changing the face of business, work and leisure.
In this fascinating book, Paul X. McCarthy, digital expert and big data analyst, shows that while the phenomenon is startling, it follows its own set of distinct rules and its power can be harnessed for our own success.