Reviewing the applied managerial perspective of the travel industry, this important textbook considers individual and corporate social responsibility, legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders Setting best practice within the needs of a commercial business to innovate and increase profits it: teaches effective managerial skills for a new generation of tourism professionals; discusses central current trends such as sustainability and governmental emission targets; includes pedagogical features and all-new international case studies to provide a fully rounded learning experience. Including new content and a revised structure, this new edition is a valuable tool for both students of tourism and travel, and those already working in the travel industry. Book jacket.