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Otl Aicher

Otl Aicher

by Markus Rathgeb
Paperback
Publication Date: 17/04/2015

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German designer and educator, Otl Aicher, was a pioneer of twentieth century graphic design, renowned for creating visual identities for numerous corporations (including Lufthansa, FSB, and ERCO) and his work on symbol systems.

Aicher, inspired by his design system for the Munich Olympics in 1972, worked for over twenty years to create a completely visual language and is often referred to as the father of modern pictograms.

Born after World War I and raised during the takeover of the Nazi party in Germany, Aicher often used design as a method of political resistance and tool of social equality.

He is known as much for his design philosophies as his completed work. He educated a generation future designers at the Hochschule fur Gestaltung (HfG) in Ulm, Germany, the school he helped found in the 1950s and 60s.

Late in life, Aicher collaborated repeatedly with British architect Norman Foster on designs for public buildings, integrating his interest in design with public planning. Aicher died in a car crash in 1991.

ISBN:
9780714869384
9780714869384
Category:
Industrial / commercial art & design
Format:
Paperback
Publication Date:
17-04-2015
Language:
English
Publisher:
Phaidon Press Limited
Country of origin:
United Kingdom
Pages:
240
Dimensions (mm):
290x252x21mm
Weight:
1.54kg
Markus Rathgeb

Markus Rathgeb completed his Ph.D. dissertation, 'Otl Aicher: Design as a Method of Action', for the Department of Typography and Graphic Communication at the University of Reading in England and has published several articles on Aicher's work in both English and German.

He is currently a professor of design methods and graphic design at the University of Cooperative Education, Ravensburg, Germany, and works as a design consultant.

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