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Packaging the Presidency

Packaging the Presidency

A History and Criticism of Presidential Campaign Advertising

by Kathleen Hall Jamieson
Paperback
Publication Date: 20/06/1996
RRP  $24.95 $23.25
    Please Note: We will source your item through a special order. Generally sent within 120 days.
Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also
covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to
create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
ISBN:
9780195089424
9780195089424
Category:
Advertising
Format:
Paperback
Publication Date:
20-06-1996
Language:
English
Publisher:
Oxford University Press Inc
Country of origin:
United States
Edition:
3rd Edition
Pages:
604
Dimensions (mm):
204x135x30mm
Weight:
0.45kg

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