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Partner Risk

Partner Risk

Managing the Downside of Strategic Alliances

by Warnock Davies
Hardback
Publication Date: 01/12/2000

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Partner risk, according to consultant Davies, is the inescapable exposure of a company to opportunistic behavior by a company it has formed an alliance with. He warns that such alliances can not only fail, it can deteriorate into strategic and managerial nightmares in which companies lose their products, customers, markets, or marketing strategies.
ISBN:
9781557532107
9781557532107
Category:
Educational: Business studies & economics
Format:
Hardback
Publication Date:
01-12-2000
Publisher:
Purdue University Press
Country of origin:
United States
Pages:
176
Dimensions (mm):
229x152x18mm
Weight:
0.43kg

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