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Persuasive Business Presentations

Persuasive Business Presentations

Influencing Decision Makers to Take Action

by Gary May
Paperback
Publication Date: 16/12/2013
  $50.89
Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem-solution pattern. An integrated case study provides examples for each step in the process. The end result is a useful, actionable guide that will help professionals from every field make a difference in their organization.
ISBN:
9781606494684
9781606494684
Category:
Business mathematics & systems
Format:
Paperback
Publication Date:
16-12-2013
Publisher:
Business Expert Press
Country of origin:
United States
Pages:
110
Dimensions (mm):
230x155x9mm
Weight:
0.17kg

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